Corporate gifts are normally costly items and they do not carry any business logo or brand name, as they are not meant for marketing or promotion. However, at times corporations also give employees and prospective customers promotional merchandise such as USB drives, mouse-pads, key-chains and stationery items that are emblazoned with the business logo.
While giving a corporate gift, it is critical to keep in mind the interests of the individual to whom the gift is being given, and to tailor it accordingly. Organizations generally like to present personalised and lavish gifts to their clients, but internally they normally give out a moderately expensive, but highly functional gift.
The perceived worth of a corporate gift is its most critical feature. It is this aspect which has the desired impact on the customer or employee, helping to build and maintain a healthy working association with them. Conferring with in house lawyers of your organization before giving corporate gifts is recommended, because in some countries the law might prohibit it.
Planning for corporate gifts involves estimating the expense, arriving at the number of gifts, and looking for good deals available in the market for a mass purchase. The planning part is more significant with respect to employee gifts, even more so if your company is a mid-sized or large corporation. Ensure that you purchase the right quantity so that every employee whom you wish to show appreciation towards by means of a corporate gift is included.
To sum it up, presenting corporate gifts is strategic business practice, which helps your business develop a closer and relationship with your employees, as well as with your clients. But remember to keep the legal and financial aspects in mind.